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The Web Studio Helps Small Businesses Achieve An Effective Web Presence

By S. Mathur

Internet marketing has opened up new possibilities and challenges for businesses, especially small businesses. Rapidly developing internet technology enables businesses to track consumer habits and preferences and to use these for targeted marketing. However, most small businesses don't have the staff, time or experience to take advantage of the new online marketing strategies.

This is where internet marketing specialists like The Web Studio, based in Bridgeport, come into the picture. The company's mission is to collaborate with business owners in the creation, maintenance, and development of an effective online presence in the form of eye-catching web design, real social media, and lead-generating search engine optimization efforts.

The digital marketing services provided by the Web Studio include website design, search engine optimization or SEO, and social media marketing. Additionally, they offer graphic design, copywriting, video production and consulting services. These are all interconnected pieces of an overall online marketing strategy that enables a business to create a strong online presence which will draw both old and new customers.

Ante Koloanovic

The first step is to update the website, since web technology changes rapidly. A website that is more than a year old may already be missing important abilities, like search engine optimization efficiencies.

"It all begins with the website," Managing Partner Ante Kolanovic said. "The website must be visually appealing, modern and simple for visitors to navigate. Utilizing the website we can then analyze and measure visitor's interactions and design accordingly to their needs."

Once a new and appealing website design is created, it's time to add in efficient online marketing tools.

"Taking advantage of other digital channels such as social media and SEO, we can tailor your brand and your message to specific target market," Kolanovic said.

Steve Hozan

Websites should also be optimized for mobile devices like tablets and smartphones, since that's how internet users most often connect with local businesses.

"Our belief is that the internet has leveled the playing field for companies large and small," Kolanovic said. "This provides any company with an opportunity to stand out in a unique way via a comprehensive digital marketing strategy."

As well as a well designed website and monthly maintenance services, the Web Studio offers a one-hour training for small businesses to learn how to edit and update their websites and social media presence.

The Web Studio believes in making a difference not just in the online world but also in the local community. It is committed to doing good and being socially responsible, providing donations and other assistance to a variety of charities year-round.

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