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Kaleidoscope Art & Entertainment Introduces a World of Fun to Corporate Events

By S. Mathur

One of the best marketing moves is to...throw a party! Kaleidoscope Art & Entertainment will provide the face painters, balloon twisting, henna tattoos, stilt walkers, clowns, Pirate & Princess entertainers, glitter tattoos, live DJs and more. How does it work? Party Planner Jessica Frye explains that: "For a baseball stadium that wanted to increase seasonal membership, we threw a Princess and Pirates party for their members with 12 actresses and actors; we've done body painting for jewelry company trade booths, balloon twisting for grand openings, and face painting for fundraisers."

Kaleidoscope provides creative corporate entertainment to help companies achieve their marketing goals, she adds. Entertainment is tailored to each event, she says, and "Normally a company contacts us for an event and they have a pre-planned idea about what they want at their event, but we customize all of our packages for whatever their event goals are." Free entertainment for visitors adds up to publicity and increased traffic for the sponsoring businesses.

The parties are fun and games, but there's a serious purpose behind it all. Establishments like hospitals, resorts, corporations, and even small businesses rely upon Kaleidoscope's performers to entertain and amuse visitors. Clients include Reebok, The City of Hartford, Foxwoods Resort and Casino, MAPFRE Insurance, Hartford Hospital, The Hartford Courant, Amherst College, Tufts University, the University of Connecticut, and others.

The free events benefit the community at large, explains Frye. As the economy improves, corporate and non-profit clients are hosting more and more free events. The free events are showcased at the Kaleidoscope Facebook page, providing more publicity for the host business. The events are so popular that clients return year after year. Entertainers are used to seeing familiar faces at grand openings, fundraisers, and customer appreciation events.

Kaleidoscope partners with other companies in the area as well, like Party Vision in New Hampshire, Pop Art in Connecticut, and Colorful Creations in Connecticut. The city of Hartford too supports Kaleidoscope through its Business Development Grants for Artists Program.

The safety of visitors is all-important and the face painters use only paints that are actually FDA-compliant cosmetics. They have never had an allergic reaction, which is reassuring for parents of small children. Frye recommends that someone planning an event should ask the entertainers few basic health and safety questions, relating to the safety and hygiene standards of face painting, background checks for performers, and insurance. It also helps to know the company's cancellation policy.

Kaleidoscope also does a lot of children's parties, and finds that the choice of entertainment varies with the seasons, says Frye, "face painting, balloon twisting, and mascot characters are really popular during the summer, and princesses, superheroes, and caricatures are huge during the winter."

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