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Artistic Expression Meets Superb Customer Service at New Haven's Idiom Boutique Shop

By Elisha Neubauer

An idiom is defined as 'a style or form of artistic expression that is characteristic of an individual, a period or movement, or a medium or instrument'. This is, at least, if you ask Merriam-Webster. However, in New Haven, Connecticut, the word idiom has a different meaning: it's a place for style-savvy women to go when on the hunt for fine clothing, footwear, handbags, artisan jewelry, and bath & body products.

The shop sits in the prime Chapel Street area, a location which once held the Endelman Gallery. Purchased by Kimberly R. Pedrick, the gallery was renamed idiom and transformed into a go-to location for women of all ages who are searching for that unique, fashion-forward style which can't be found in a chain store.

The boutique-like shop houses only the finest of quality products in a wide assortment; all of which have been catered specifically to its surrounding area and the guests which browse its aisles on a regular basis. You can find everything from apparel and accessories to artisan jewelry and bath & body gifts all within the walls of this eclectic shop in brands such as Eileen Fisher, Karina, Neon Buddha, NYDJ, Fly London, Harveys Seatbelt Bags, Latico and TokyoMilk. Pedrick has even deemed a room 'the Jewel Box,' which consists solely of artisan crafted, unique jewelry.

Although their quality merchandise sets them apart, Pedrick attributes their success to an entirely different reasoning: truly profound customer service. "The staff is knowledgeable and helpful," she states. "It's like shopping with a friend." She states that idiom employees really do want to help you find the clothing option that you feel good in. "We are familiar with all the cuts/silhouettes so we're able to assist you in finding the perfect outfit."

While Pedrick believes that they cater to the mainly 30 and up crowd, she does state she has guests of all ages. "We have grandmothers stopping in with their daughter and granddaughter and all three find something they admire and purchase," she details.

Many customers tend to pop in just to say hello, a fact which Pedrick states she truly enjoys, having left the busy aisles of Neiman Marcus in Boston, her previous employer, for the cozy streets of New Haven. "A focus of mine is being a part of the thread of the New Haven community," she says.

In addition to finding Pedrick hard at work when you step into the doors of idiom, you're always sure to find Baxter, the shop's resident Yorkshire Terrier. Just as like his owner, Baxter loves nothing more than greeting customers and meeting new friends.

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About The Author

Elisha Neubauer is a freelance editor, ghostwriter, book reviewer, and author. She is...

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